Featured engagement · 01 · Public Sector
Designing Learning for a Nation
Brazilian Demographic Census · IBGE
Teaching an entire country's field workforce to count itself — accurately, consistently, at scale.
Scope of contribution
- Nationwide initiative across every Brazilian state
- One methodology delivered in three formats (in-person, print, low-bandwidth digital)
- Legally sensitive definitions translated into learner decisions
- Curriculum architecture for a temporary, distributed field workforce
Overview
A national census is one of the largest coordinated learning efforts a country runs. Hundreds of thousands of temporary workers, spread across every state, need to interpret the same questions the same way — often in places without reliable connectivity.
Challenge
Standardize how a distributed field workforce collects sensitive data across vastly different regions, literacy levels, and technology conditions — without diluting the rigor of the methodology.
Approach
Broke the methodology into short, decision-based learning moments. Designed a modular curriculum that could be delivered in person, on paper, and through low-bandwidth digital formats — while preserving one shared standard of accuracy.
Learning Strategy
One methodology, three delivery formats, and one shared vocabulary — so a field worker's answer in a remote municipality would mean the same thing as an answer in the capital.
Process
Partnered with methodologists and regional coordinators to translate legal definitions into learner-facing decisions. Prototyped, tested with field teams, revised, and only then scaled.
Outcomes
A field workforce prepared to collect consistent, defensible national data. Learning that traveled from the capital to the smallest municipality without losing meaning.
My Role in the Work
- Learning Strategy
- Instructional Design
- Curriculum Architecture
- Content Development
- Stakeholder Collaboration
- Quality Assurance
Learning strategy, instructional design, and curriculum architecture across formats.
Tools & Technologies
- Articulate
- PowerPoint
- Word
- InDesign
- Camtasia
- LMS
Integrated Training Toolkit
Featured Artifact — Field Training Manual
The Field Training Manual was one component of a complete learning solution built to prepare census workers before and during instructor-led training — print, practice, classroom, and scenario-based video designed as a single experience.
Printed manual · part of an integrated toolkit · Brazilian Demographic Census · IBGE · Silent motion presentation · 33 seconds
The Learning Ecosystem
Field Training Manual
The reference text: methodology translated into decisions a worker could make on their own.
Companion Workbook
Practical exercises studied independently, then reviewed together in the classroom.
Instructor-Led Training
Classroom sessions freed from lecture, spent on discussion and application instead.
Scenario-Based Videos
Realistic census situations, performed by actors, showing judgment rather than describing it.
One Visual Language
Illustrated characters drawn from the video actors, so print and screen felt like one course.
Learning Strategy
- Manual and workbook were distributed ahead of the classroom, so learning began before day one.
- Participants studied and practiced independently; facilitators then reviewed the workbook activities together.
- Classroom time shifted from lecture to application — discussion, judgment calls, and difficult cases.
- Videos anchored the methodology in authentic field situations rather than abstract rules.
My Contribution
- Learning strategy and curriculum architecture across every format.
- Instructional design of the manual and the companion workbook.
- Scenario writing and content direction for the training videos.
- A shared visual and editorial language holding the toolkit together.
Why This Artifact
One object holds the whole practice: rigor preserved, complexity reduced, and a learner supported at the moment the decision has to be made.
